» Course: Personal Project
» Categories: Branding, Visual Identity
Fortnight Lingerie is manufactured in-house, at a Parkdale Village studio located in Toronto, Canada. The undergarments are handcrafted by highly trained technicians, to uphold quality and precision with every piece that is created.
The idea of rebranding was inspired by the simplicity, sophistication, and comfort of the women's undergarments. Graphic identity elements were developed by women's curves to portray their own natural beauty in the hope of making women feel confident and beautiful in their own skin.