» Course: Personal Project
» Categories: Branding
Starting out as a modest pâtisserie in 2005, La Bamboche quickly became known for French macarons and authentic croissants. La Bamboche emphasizes quality and tradition in pastry art through Japanese inspired French desserts.
The brand La Bamboche was born of without great pretensions. Therefore, the purpose of this project is to revitalize its brand identity that helps set a new guideline and consistency for French macarons. Connecting a colorful macarons recognition is an opportunity to more closely examine the visual representation of La Bamboche.