mini takes the states
» Project: Road Trip & Charity Campaign
» Categories: Prints & Visual System
» Team Members: Keith Cartwright, Mark Krajan, Chris Toffoli, Patrick Gregory, Nick Zacher, Mike Osgood, Sinan Dagli, Phuong Nguyen.
» My Role: Designing all MTTS badges, promotional banners, social posts, and print ads. Developing ideas to connect drivers' activities through the road trip.
» Intro: MINI USA is proud to support Feeding America® in the fight to end hunger. As MINI drivers rally across the country, we’re asking you to help raise money, food and awareness for this worthwhile cause.
MINI drivers rallied from Atlanta to Palm Springs. In total we visited 18 states over 4,397 miles and went Track-to-Track. Every $1 you raise will provide 11 meals to the 48 million people in the U.S. struggling with hunger. We not only raised awareness, but money, food and over 1,000,000 meals for Feeding America. Mini Takes The States (MTTS) 2016 saw us celebrating our 10th Anniversary year. Take a minute to relive our Track-to-Track adventure.
When you set up your donation page, you’ll automatically qualify for an exclusive badge decal you can proudly display on your MINI. As you continue to reach donation milestones, you’ll collect additional badges.