Sportswear Concept Development


» Course: National & Retail Advertising
» Categories: Sportswear Store
» Team Members: Phuong Nguyen, Daniela Storti, Igor Petrov, Hassan Imran.


The proposed advertising plan has been designed to assist with mainly increasing brand awareness and along with many other objectives. Runners aims to build a brand image that resonates with consumers over time which in turn will convert to loyal and returning customers.

Runners is a mid-to-high end retail sportswear store for running enthusiasts and consumers interested in purchasing athletic wear which gives consumers the ultimate running experience. Consumers can rely on knowledgeable staff for advice and educated purchase decisions based on the needs of the individual. Runners is a growing and reliable sportswear retailer that will be appealing to consumers looking to purchase sportswear and other athletic gear.


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