Toronto Transit Commission

Advertising Copy & Layout 4

Branding, Visual Identity, Rebranding Campaign

Team Members: Phuong Nguyen, Daniela Storti, Isin Unlu, Javier Zambrano, Nikola McKinven

TTC logo hasn't been changed dramatically since it was created in 1954, so rebranding TTC has to be relevant to the original design.

The new logo elements were inspired by the two major subway lines overlapping underground. The logotype was customized to be more readable and express a semi-classic look pairing with a simplified shield design. The iconic shield was simplified yet adapted to the first design to be recognized from far away.

TTC rebranding campaign employed the diversity and multiculturalism of Toronto to proudly connects customers to a variety of destinations along unique neighbourhood routes.

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