» Course: Advertising Copy & Layout 2
» Categories: Promotional Material
Twomey cellars was established in 1999 by the Duncan family, and the family has learned about farming vineyards and making wine. Twomey is named after Ray Duncan’s mother. Understanding the family’s story, I wanted to create a new wine label that could memorialize this woman. I used an image of angel’s wings flying up to heaven as a tribute to Twomey’s passing away. The new design portrays both respect and serenity toward the family’s history.
Ad Objective: To persuade the target audience to use a refreshing drink that can give more energy and active participating.