» Course: Brand Identity 2
» Categories: Branding + Packaging
United Airlines is a major carrier in the United States; however, during the September 11 attacks, two of the four airplanes hijacked were United aircraft, which resulted in an industry. Then, Continental Airlines merged with United and used Continental’s logo and livery. I think that United needs to move on independently and can stand on its’ own again in international market inspired by the pre-merger United logo, commonly nicknamed the “tulip,” I recreated it to help United come back to its’ root.