Personal Project

Brand Identity, Package Design 

The origins of company trace back to John B. Meyenberg, a Swiss immigrant who created what would eventually become Carnation Milk Company. Later, his son, John P. Meyenberg, who had always harbored a passion for goat milk, started his own venture under the name Meyenberg.

This new package design adopted aesthetic hand-lettering and massive use of typefaces to deliver a vintage style and elevate the beautiful chaoticity. A smiling goat illustration was created precisely in the front label to represent an outstanding hero image through goat milk products.


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