Shawn Mendes

Personal Project

Branding, Visual Identity

Shawn Mendes, a Canadian singer and songwriter, has released a new single “If I Can’t Have You” on May 2019. This new song is about his infatuation with someone unattainable.

The key verse "Everything means nothing if I can't have you" shows Mendes' dissolution in the empty fog if he gives up his intense love. The photo cover for this new single brings minimalism, purity, and loneliness, and that expresses a deep love with a girl. The holographic effect for typography is seen as the sparkling sunshine that brings the hope of moving onto a closer relationship.

This project consists of a new visual design for the track and Shawn Mendes logo to enhance Mendes's identity for future production. Using a sans serif that brings a semi-modernistic touch to the design implies the fusion of folk-pop music that Mendes has been mainly focusing on and still evolving in the industry.

Regardless, "If I Can't Have You" is an upbeat track and guaranteed to be a summer hit in 2019. Listen to the song now and catch up on all the design below to let the inspiration go through.

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